When it comes to tele-, what’s the first word that comes to your mind?

“According to the X-ray image, her Cobb’s angle has deteriorated into 20 degrees, leaving her with only unbearable memories of physical pain in her youth,” said Ray, the founder of LongGood Ltd. Due to the experience of his sister, who has suffered from scoliosis for a long time, Ray decided to start a business to help patients who have situations similar to his sister. He dedicated himself developing an interactive rehabilitation system which aims at preventing scoliosis patients from surgeries.

Moreover, Ray also detected that there are many stroke patients who are unable to regularly commute to hospitals for rehabilitation. Time and expense are the main reasons. Stroke has been the top three main reason of dying in Taiwan. After one year of recovery, over 50 percent of stroke patients will die or relapse1. In order to help those patients, PAPAMAMA system, the product developed by LongGood, is combined with the concept of telerehabilitation.

The term “telerehabilitation” was proposed by American National Disability and Rehabilitation Research institution in 1997. It means the delivery of rehabilitation services over telecommunication networks and the internet2. There are areas in the field of telerehabilitaion, including teleconsultation, teletherapy, telemonitoring and telehomecare3. Through telerehabilitaion, patients who are geographically remote and those who are physically and economically disadvantaged could have a better treatment environment. In the meanwhile, therapists can optimize the timing, intensity and duration of therapy through online delivery system.

telerehab

Map of Telemedicine Services4

Take the real-life situation as an example to concretize the concept. Normally, after recovery from surgeries or some diseases, some patients still have to keep going to hospitals for further rehabilitation. However, with the concept of telerehabilitation and the aid of ICT (Information and Communication Technology) devices, such as sensors detecting patients’ conditions, patients are able to rehab at home. In addition, therapists can monitor their conditions and provide professional advice through typing or videos. As a result, patients save time commuting to and from hospitals, while therapists save more time for those who are in greater need.

Based on the concept, LongGood keeps pursuing improvements. In Taiwan, many therapists would like to arrange their own movements on the telerehabilitation device. LongGood took their advice to develop new programs, enabling the therapists to have more options to choose.

Therefore, LongGood has tried to deliver the concept of rehabilitation and also works hard to make rehabilitation easier, more convenient and even more fun. With the institution version of PAPAMAMA system, LongGood cooperates with many institutions, including hospitals, retirement centers, government-owned institutions etc. building more accesses to our final users. Since this year, LongGood also promotes directly to users with the home version. From the institution version to home version, LongGood expects to create positive changes in the field of rehabilitation, and to help more and more people in the coming future.

user

References

1Cheng Hsin Hospital, 2013

2Theodoros D, 2008

3Parmanto et al., 2009

4Parmanto et al., 2009

廣告

台灣廠商應該參加日本HCR展的五個理由

螢幕截圖 2015-10-05 12.11.37

越來越多台灣廠商投入高齡照護、服務相關產業,原因無他,高齡化是顯而易見台灣人口結構需要面對的問題,同時也代表相關的市場機會。

HCR的全名是國際居家照護與復健展,堪稱是亞洲最大的高齡照護展會,每年約有十二萬的參觀者,以及550個參展廠商,展出的場地則是在名為Tokyo Big Sight,的東京國際展場。長的相當相當巨大,建築主體頗有無敵鐵金剛的錯覺。

在亞洲這麼多國家、為什麼不特別強調中國、韓國、東協國家,甚至是哈薩克阿拉伯國家,而獨鐘日本呢?

參展者質量精良,可挑戰可學習可合作

上戰場,面對、並對決最強的對手,是讓自己不斷進步的方法,瞭解自己在主要戰場上的位子為何。就這觀點來看,日本的商社無疑是最好最值得學習觀摩的對象。

以今年的520家參展公司來看,日本公司約有460家,佔了九成以上,HCR名為國際展,主辦國的參展商仍佔了大多數,但這無損於他在專業展會上的優勢。而日本人嚴謹的態度舉世聞名,想到了高品質的產品、直接聯想就是日本製[註1]。這樣專業職人的精神同樣也應用在康復器材與高齡照護,產品的設計與使用精緻與用心。更由於日本是知名的高齡大國,整個社會制度、廠商早了數十年就面對了第一波高齡浪潮,這些年下來產品、制度不斷演進,也累積了他們在高齡領域中堅實的底蘊。

當然,不諱言商場也是個爾虞我詐的戰場,藉由參觀取得先進對手技術與解決方案,也是參觀的要點之一。

競爭是門好生意,但合作也是,找出自己不可取代的優勢,試著在展會中與目標廠商合作也是展會的重點。

遇見最挑剔但也最忠誠的買家使用者

如上所提,日本經歷了最早的高齡化浪潮,又長期了享受了高度發展後的生活品質的客戶,與本國廠商之間互為因果地提升照護品質。對於外國競爭者想要進入這樣的市場,難度不小。曾有前輩這麼分享著,"打日本的市場,光參展就要三五年,才有機會讓他們願意看你一眼跟你洽談"。這說明了產品的信賴度需要長久的時間建立,從積極面來看,一旦建立起了彼此信賴關係,也就是長期的合作關係,不會輕易的毀約或是更替。也因此,能夠打入日本市場,也代表著對產品最高的榮譽徽章。

友台

日本人相當有趣,看著說中文的我們就是禮貌性的對待,但若說出來自台灣,他們的笑容將變的更真誠而燦爛。追根究底的原因,就是當年福島核災時,台灣以實質行動一路相挺。反應在現實上的獲益,就是對於與台灣的合作信賴度都不錯。

中國市場制高點

中國是個好市場,直接打接地氣打都是個方法,但…

中國人因為許多原因在民族情感上反日,但在情感上對日本卻又愛不釋手,喜歡使用日貨、以及日製品背後代表的品質。能夠化解這樣尷尬氛圍的無疑是台灣廠商了。藉由與日本廠商合作過個水將產品帶到中國,或是經過日本市場的洗禮也能建立起中國人對產品的尊敬。

可以吃海鮮

我承認這點是用來湊點數的,或說,到日本參展可以就近觀察日本文化,同樣的建築,海鮮店充滿著熱情奔放、也嚴肅有理。總覺得在日本人身上充斥著這兩種極端的性格。這個特質終將影響產品的設計,以及與日方合作的方式(飽嗝~~~)。

綜合了以上,龍骨王從觀望的參觀者開始一年多之後,決定將最新的服務與產品參展HCR,這幾年在台灣累積的客戶與產品的經驗,希望以日本做為起點向外拓展。歡迎台灣的業界先進到俾攤位參觀並給予指教。攤位編號是1-05-07。在第一展館Lounge附近。若主動告知您是台灣人,或是龍骨誌的讀者,將在展會現場致贈小禮物。

[註1]PCT看民生工業技術排名,pdf

[註二]龍骨王在日本HCR展會位置

TokyoBigSight

//—-隨文附上行前一天翻天覆地的準備

設備組裝

連夜趕工產品組裝(用先前出貨到軍系醫院的留存照)

龍骨王參展海報

背板裝飾海報與兩位甜美女孩。
海報過大,所以需要另外運送。

純康最後確認宣傳文件

純康在確認日本HCR展最後文宣品與準備事項。

日文產品介紹詞

日文介紹。現在不能只用歐嗨呦就帶過了。

參展大小行李

兩大箱

63.8公斤,聽說限重是23*2

果然超重了,原本的上限是46公斤…..

清晨運動經過人潮擁擠的築地市場

清晨的日本築地市場。慢跑經過

日本職人專注深入的精神

充分展示日本職人精神。