
(這圖是由nijijourney所計算出來,這是他想像中下肢復健系統該有的樣貌
甚麼是利潤分享模式
A revenue sharing model with a hospital means that the provider of digital rehabilitation services and the hospital would split the revenue generated from the services offered. This model can be mutually beneficial as the hospital can offer an additional service to its patients and the provider can reach a larger customer base through the hospital network. The specific terms of the revenue sharing agreement would need to be negotiated and may depend on various factors such as the services provided, the target patient demographic, and the overall market demand for digital rehabilitation services.
在台灣有些人會說投放式,有些公立醫院會說是BOT。執行方式上大抵是廠商出產品放在醫院,有病人使用,付費方式大抵以自費為主,獲得的收益再與醫院分潤。
接下來是依些需要注意的優缺點
Pros of revenue sharing model with hospitals for digital rehabilitation services:
- Increased reach: By partnering with a hospital, the provider can expand their customer base and reach a wider audience.
- Increased revenue: The provider can generate more revenue by splitting the earnings with the hospital and serving more customers.
- Mutual benefits: Both the provider and the hospital can benefit from the arrangement by offering new services to their patients and clients.
- Stronger reputation: By partnering with a reputable hospital, the provider can enhance their reputation and credibility in the market.
這樣的商業模式的優點不外乎是可以很快地就將產品推到用戶(患者)面前。比起賣斷模式可能曠日廢時(兩年),也能很快速的獲得營收,重要的是,這是有機會讓你很快的就達到"十家醫院付費使用"、"百家醫院付費使用"。比起龍骨王先前以賣斷的方式花了超過六年才達成的里程碑,採用分潤制可能一兩年內就可以達成了。
Cons of revenue sharing model with hospitals for digital rehabilitation services:
- Reduced control: The provider may have less control over how their services are marketed and provided to patients.
- Dependence on hospital: The provider’s success may become dependent on the success of the hospital, which can be a risk.
- Negotiating terms: Negotiating the terms of the revenue sharing agreement can be a time-consuming and challenging process.
- Competition: The provider may face increased competition from other providers offering similar services through the hospital network.
分潤制的缺點則有下述幾個,由於推薦與銷售的工作一部分轉移到臨床第一線人員身上,所以需要加強或是協助這部分的工作付出,而老友老昌則提供了以下珍貴的建議。
“分潤的商業模式,個人覺得要看產品功能、製造成本、維護成本,還有服務項目與分潤比例,規劃上如果過度樂觀,會變成兩面刃,做越多虧越多,低成本產品,且需要搭配專業服務,會比較適合分潤商業模式。"
對於重裝型的設備,比方說H社的下肢機器人復健,牌價要到千萬,這對於醫院要賣斷模式的話,可能一年的銷量會是慘淡無比,以自費的分潤制進入醫院,找到好的合作醫院負責人,明白你的價值也能產生收入讓第一線人員都能獲得合理的收益。對整體環境來說是相當好的策略。
對原廠來說,就需要細選合作醫院,每合作間醫院都會有固定的硬體以及攤提成本。


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